Lexus and Toyota won first and second place in Consumer Insight quality surveys for seven consecutive years
Toyota Motor Korea announced on the 6th that Lexus and Toyota brands ranked first and second, respectively,
in the “2022 Automobile Planning Survey” and “TGW-d” survey of imported cars conducted by Consumer Insight.
According to the company, the average score of imported cars in the initial quality (TGW-i) is 143 points,
and the average score of imported cars in the durable quality (TGW-d) is 258, which means that the lower the score, the fewer problems there are.
In terms of initial quality (TGW-i) and durable quality (TGW-d), Lexus scored 84 points and 107 points, respectively,
maintaining the top spot for the second consecutive year following last year, while Toyota ranked second with 88 points and 128.
Lexus and Toyota continued to rank first and second in the Consumer Inside Durable Quality (TGW-d) survey for the seventh consecutive year.
In the case of the initial quality (TGW-i) survey, it has maintained the first and second place for eight consecutive years.
The “Initial Quality (TGW-i)” survey is calculated based on the number of quality problems experienced during an average of
six months for consumers who purchased new cars from July 2021 to June 2022.
“TGW-d” is evaluated based on the number of quality problems experienced by consumers
(2019 new car buyers) on average three years after purchasing a new car.
The company explained that both surveys are highly reliable in that they are directly evaluated by vehicle owners.
Nobuyuki Takemura, president of Toyota Motor Korea, said,
“We are very happy to have consistently performed best in the quality evaluation of authoritative consumer surveys,”
adding, “We will do our best to realize higher customer satisfaction through thorough customer response.”