Off-road driving festival, Jeep Camp 2022
Jeep wrapped up the 10-day run of the traditional off-road driving festival Jeep Camp 2022, which has been held since October 24. The event was sponsored by the Gangwon-do Tourism Foundation, which leads ESG tourism.
Jeep Camp 2022, which marks its 16th anniversary this year, was held in the area of Songjeon Beach in Yangyang-gun, Gangwon-do, following last year. The Jeep Camp was held after the lifting of social distancing due to COVID-19 and closed on a first-come, first-served basis within 10 minutes of the opening of the application page, drawing keen attention, with a high competition rate of 10:1. A total of 200 teams and 650 customers who participated in the competition enjoyed camping under the clear autumn sky of Yangyang, Gangwon-do for 2 nights and 3 days, and experienced an off-road driving program that can check Jeep’s craftsmanship and value with Jeep’s unique 4X4 performance.
Jeep has prepared a variety of off-road courses so that it can widely use 4X4 features that usually have few opportunities to use. Starting with beach driving on the vast sandy beach, Jeep Wave Park, a 19,834㎡ (about 6,000 pyeong) obstacle course built around the transmission beach, embodies a dizzying off-road trail that is difficult to challenge unless it is a jeep camp.
Customers passed a total of 14 obstacles consisting of swamps, logs, and rocks with their jeep vehicles, confirming excellent grip, driving power, and mobility. He then experienced the performance of a jeep that runs without hesitation in any off-road environment through the Mountain Trail, which runs 28km of rugged forest roads around Jeongjoksan Mountain for 2 hours and 30 minutes.
Jeep also offered a variety of entertainment activities. A camping zone has been prepared so that participants can feel the deepening autumn of Yangyang with their families or lovers, and an “agility zone” has been created for the first time in a jeep camp where participants can spend time with their pets, allowing them to leave various memories.
In addition, the main plaza provided a photo printing service that allows users to print photos of participating in the jeep camp and upload them to SNS, and also provided programs to make various souvenirs such as pin buttons and camping straps using the jeep logo.
At the ESG level, Jeep, along with the Gangwon Tourism Foundation, paid attention to coexistence with the local community and nature protection. It contributed to revitalizing the local economy by establishing a “farmers market” that sells agricultural specialties in Yangyang-gun. In order to quickly recover the areas affected by the forest fire last spring, the Save the Forest campaign was held to donate wildflower seeds to Yangyang-gun, and time was also provided for the local community by hosting a Beach Flogging program to prevent pollution in the transmission beach and jeep camping zone.
Jake Auman, president of Stellantis Korea, said, “We would like to thank our customers for waiting, enjoying, and cooperating with us to finish the Jeep Camp safely. We will continue to provide regular opportunities to experience the excellent off-road frequency capabilities of Jeep vehicles so that more people can fully feel the craftsmanship and emotion of Jeep.”